Ludacris is creating a new initiative, KidNation, to reinforce positive messages for kids through child-friendly music videos. The platform’s goal is to “a fun, safe, and educational media platform” for children.
“It’s geared toward trying to enrich and empower the next generation, influenced by my own children and wanting them to live in a better world than we live in,” Ludacris told HuffPost. “I want to reinforce the positive morals and teachings as a parent, especially during a time where there’s more home-schooling going on. To condense it, I just want to help kids grow up to be better adults.”
Ludacris, himself, is a father of three, with children ages 5 to 18. He says they were the test group, which he used to ensure every song was good enough for the program.
“We have a song about doing your chores and getting rewarded afterward,” the rapper continued. “My youngest daughter watched it one time and pulled a stool up to the sink and started washing the dishes. I asked, ‘What are you doing?’ And she said, ‘My birthday is coming up, and I want to be able to get a reward for doing my chores as well.’ That’s a perfect example of music and influence turning to action.”