OVO Hosts Pop-Up Shops for Drake & PARTYNEXTDOOR’s $$$4U Album

Toronto was buzzing on February 14, 2025, as Drake and PARTYNEXTDOOR celebrated the release of their joint album, $$$4U, with a special OVO pop-up experience across the city. Taking place at Eaton Centre, Yorkdale, and Square One, the event brought fans together for a unique Valentine’s Day celebration, offering a blend of music, community, and appreciation.

A Moment for Toronto

Hosting the pop-up at three major shopping centers was a nod to Drake’s deep connection to Toronto and the city’s love for OVO. By setting up at Eaton Centre, Yorkdale, and Square One, the event gave fans across the Greater Toronto Area a chance to be part of the celebration. The free flowers added a personal touch, creating a unique and intimate experience for everyone who attended.



Bars: The Sound of $$$4U

Drake and PARTYNEXTDOOR’s collaboration on $$$4U brings together smooth R&B melodies and atmospheric production, creating a project that blends both artists’ signature styles. The album’s themes of love, passion, and late-night vibes made it a fitting Valentine’s Day release. Songs like CN Tower, Moth Balls, and Something About You have quickly become fan favorites, with streaming numbers climbing across platforms.

The $$$4U Wave Continues

With $$$4U now available on all streaming platforms, fans who attended the pop-up got to celebrate the project in person before diving into the music. For those who missed out, the album is streaming worldwide, marking another major moment for Drake and PARTYNEXTDOOR.