Canada
TJ Grewal Makes a Statement with “Tone Setter” Video
TJ Grewal is back with a fresh new video for his latest track, “Tone Setter,” and he’s bringing something unique to the table. Known for his dynamic style and powerful delivery, TJ has teamed up with Sran Productions and StillWaters Entertainment to deliver a visual experience that captures his bold personality and his connection to his culture. The video is a two-part masterpiece, starting with “Tone Setter” and seamlessly transitioning into a freestyle over a beat famously used by Drake, with ad-libs by OVO Sound‘s Smiley adding an extra layer of flair.
In “Tone Setter,” TJ Grewal is seen strolling through a luxury condo, exuding confidence with every step. His signature turban and a white hoodie that spells “Punjabi” using baseball team logos—including a nod to his roots with the Toronto Blue Jays for the letter ‘J’—set the tone for the video’s unique blend of style and culture.
The video features several scenes where TJ interacts with different women, each moment adding to the storytelling. In one scene, TJ is seen sitting on a couch with two women by his side, casually rapping while they engage in conversation. He then smoothly transitions from one room to another, with the setting and women constantly changing keeping viewers engaged. This movement through different spaces in the condo reflects the song’s dynamic flow and TJ’s versatility as an artist.
The production quality of “Tone Setter” is top-notch, with Sukhman Sran serving as both the DOP and director, ensuring every shot is visually compelling. The video’s sleek editing and high-end aesthetic are complemented by TJ’s charismatic performance, making it clear why he’s one of the most talked-about artists right now. The actresses—Arleen Sidhu, Arsh K Saini, Devony Jasmine, Cherry Bhanwer, and Sukhman Kaur—add depth to the visual narrative, each bringing their own energy to the screen.
As the video shifts to the second part, the energy changes but remains high, with TJ delivering a freestyle over a familiar Drake beat. The inclusion of Smiley on ad-libs adds a distinct touch, merging mainstream appeal with TJ’s unique style. It’s a clever move that not only pays homage to hip-hop heavyweights but also cements TJ’s place in the genre by showing his ability to blend influences while staying true to his roots.
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