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Daves Hot Chicken Partners With Drake
Daves Hot Chicken Partners With Drake & Samuel L. Jackson
After announcing that his recent album “Certified Lover Boy” is number one on the billboard top 200 for the second week in a row and acquiring 849,000 units all in the same time. Today was humbling when it was announced that Drake purchased a minority stake in Dave’s Hot Chicken. For most of you who are not familiar with Dave’s chicken spot; it originally started as a simple idea of turning Nashville Hot chicken and tuning the recipe to make it better than any other chicken spot. With a little money to their name the owners create a pop-up concept in a parking lot somewhere in East Hollywood. Their first menu consisted of simple tenders, fries, sliders, and kale slaw. The company then became viral and was always filled with very long lines. After 6 months of consistent pop-up shops and everyday being filled with long lines the team then decided to take the risk of opening their first physical store in 2018. The co-founder, Dave, a chef trained and developed his skills in Thomas Keller’s Bouchon restaurant organization came up with a simple and delicious process of creating the best chicken. His idea was to take the best quality chicken, prepare the chicken in a proprietary brine, and after deep frying; top the most tender chicken in the world with one of seven signature spice blends.
Dave’s Hot Chicken chain has locations in Los Angeles and Toronto; two of Drakes favorite city. Drake has already invested in the food industry before when he invested into plant-based chicken earlier in 2021. This would be his second food investment when investing in Dave’s Hot Chicken.
Drake is not the only celebrity who as notice the growth of Dave’s and has taken the chance to invest into the company. Tom Werner of the Boston Red Sox and famously knowns Samuel L. Jackson is also a major investor into this fast-growing company. Dave currently has 22 locations open but also planning on adding 25 more locations in Houston and Chicago.
Drake posted a picture of himself digging into some Dave’s Hot Chicken earlier this year and let’s just say they passed the taste test. This hastened his minority ownership investment. A co-sign from Drake is a big deal for any business; especially with all the accomplishments Drake has helped so many people with over the years.
Drake also made a statement to solidify his endorsement by stating “I tried the food, and it was amazing. After meeting the founders and hearing their story, I jumped at the opportunity to invest.”
Drake owns less than 50 percent of the company; but it is evident that his celebrity status and public acknowledgment of the company is more than enough to maintain the successful growth of Dave’s Hot Chicken.
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