Drake & Kanye’s Billboard Battle
For a while now we have been anticipating the release of “Certified Lover Boy” (CLB)by Drake. For months now drake has been promoting his album that will be released on September 3, this Friday. Drake has been putting in a lot of work promoting his album in his home in city Toronto. Chris has been sending his crew out to give a race free swag from his OVO brand and graphics relating to the upcoming CLB album.
Drake is known for releasing his album right in the beginning of summer. Most of his albums usually contain a hot or two that is constantly played throughout the summer and the year. His hits are usually called the “Summer Anthem”. However, due to the artist being impacted by the corona virus he was forced to push his CLB album back. Drake is now healthy and ready for his release date; the rapper spares no expense when it comes to getting a buzz and getting his fans excited about his new music and projects. Drake has even gone out to renting a major billboard real estate in Yonge Street Dundas Square; to continuously promote his highly anticipated album.
Tossing out T-shirts to unexpecting pedestrians on Monday night was a flame gesture compared to the flashy ads on the massive billboard screens at the well-known intersection which is Dundas Square. There billboards were plastered with lyrics from his tracks on the upcoming album. These included lines like “should’ve said you loved me today because tomorrow is a new day”, “something other than me has got to give”, and “I don’t miss, let alone miss you”. These lyrics have already made their way on social media and used in various memes and as caption under picture. This is exactly what the Rapper and his team wanted to happen for the album.
Drake’s billboards were a bit intimate but also allows intrigue. But if you wait around for a little while as the slides flip from one to the other you would notice Kanye’s ad for his album “DONDA”. Like Drakes billboards, Kanye’s are simple and bold, with just “DONDA” coarse and solid black capital letters on an unambiguous white background. Kanye’s album was released August 29th, despite the fact he stated his album would be released on September 3rd, the same day as Drakes “CLB” album.
It is known that Dundas Square is Toronto’s very own “Times Square”, and which makes it the most logical place for any artist to want to use it as a promotion tactic. It makes a lot of sense that both musicians chose that location to promote their latest work. Due to social media the ostensible beef between them makes the timing and location of the ads even more interesting and intriguing to the audience and fans.
The battle of the sales is still on and fans are excited to see who wins.
Daves Hot Chicken Partners With Drake
Daves Hot Chicken Partners With Drake & Samuel L. Jackson
After announcing that his recent album “Certified Lover Boy” is number one on the billboard top 200 for the second week in a row and acquiring 849,000 units all in the same time. Today was humbling when it was announced that Drake purchased a minority stake in Dave’s Hot Chicken. For most of you who are not familiar with Dave’s chicken spot; it originally started as a simple idea of turning Nashville Hot chicken and tuning the recipe to make it better than any other chicken spot. With a little money to their name the owners create a pop-up concept in a parking lot somewhere in East Hollywood. Their first menu consisted of simple tenders, fries, sliders, and kale slaw. The company then became viral and was always filled with very long lines. After 6 months of consistent pop-up shops and everyday being filled with long lines the team then decided to take the risk of opening their first physical store in 2018. The co-founder, Dave, a chef trained and developed his skills in Thomas Keller’s Bouchon restaurant organization came up with a simple and delicious process of creating the best chicken. His idea was to take the best quality chicken, prepare the chicken in a proprietary brine, and after deep frying; top the most tender chicken in the world with one of seven signature spice blends.
Dave’s Hot Chicken chain has locations in Los Angeles and Toronto; two of Drakes favorite city. Drake has already invested in the food industry before when he invested into plant-based chicken earlier in 2021. This would be his second food investment when investing in Dave’s Hot Chicken.
Drake is not the only celebrity who as notice the growth of Dave’s and has taken the chance to invest into the company. Tom Werner of the Boston Red Sox and famously knowns Samuel L. Jackson is also a major investor into this fast-growing company. Dave currently has 22 locations open but also planning on adding 25 more locations in Houston and Chicago.
Drake posted a picture of himself digging into some Dave’s Hot Chicken earlier this year and let’s just say they passed the taste test. This hastened his minority ownership investment. A co-sign from Drake is a big deal for any business; especially with all the accomplishments Drake has helped so many people with over the years.
Drake also made a statement to solidify his endorsement by stating “I tried the food, and it was amazing. After meeting the founders and hearing their story, I jumped at the opportunity to invest.”
Drake owns less than 50 percent of the company; but it is evident that his celebrity status and public acknowledgment of the company is more than enough to maintain the successful growth of Dave’s Hot Chicken.
Drake x Nike’s NOCTA Collab
Drake x Nike – NOCTA
I hope you’re not tired of hearing about Drake and his countless accomplishments lately because here he is with another milestone for 2021. Drake has collaborated with Nike and has revealed a new golf collection set to be released later this month.
On his new hit album Certified Lover Boy’s track “In the Bible” one of his lyrics on the song was “Think I’m tiger Woods”. A week after the album was released, we now have his new clothing line – NOCTA’s of golf apparel.
NOCTA, is a well-known collaborative project that has been released since 2020 with Toronto Rapper Drake and Nike. They have been churning out apparel since first launching a winter gear at the end of 2020 and presently announcing their new golf line that is currently on its way. Fans alongside Drake and Nike are excited for this new business venture. With the positive feedback drake has got from his album this year it is said the line should be a success. This design is originally designed for businessmen and women on the go and are looking for comfortable, breathable, and functionable fits that are adjustable and adaptable from one environment of business to the next. NOCTA is pivoting focused on being wearable and classed on one sport for the moment time.
This line is a dedication and said to be “a testament to Drake’s admiration for the game,” and the collection is set to feature 10 apparel and accessory pieces created to “elevate traditional golf silhouettes.” This means that the line should be more comfortable to be worn weather you are playing the game or just manoeuvring round. When it comes to Drake, we can expect nothing but the best and for him to go big on his collection.
In the past Drake had launch a sneaker also with Nike “Hot Step Air Terra,” which gave the fans mixed feelings. A lot of people know that Drake is not a flashy person, and he wanted his shoe line to represent him. However, some fans were expecting more from the line and wanted something louder and more stylish. If there is one thing, we know about the Rapper is that he learns from his mistakes so it would be no surprise if his new golf line is a little flashier and lustrous than his sneakers were. One thing for sure the fans are excited and ready for the release.
Drake has definitely made it clear he is an athletic person but with every line he has released demonstrates that he wants to get his foot in the door of athletic designs. From sneakers to gear he has always aim for the sports industry. It will be interesting to see how his line with Nike turns out and even better to see how the sales go across the board.
Manifesto In Toronto 2021
Manifesto 2021 Was A Eventful Show
Manifesto is a yearly Toronto event that has been happening for 15 years. September 11th was the celebration of its 15th year anniversary. This was a three-day event with three different parts to it. Besides the live performance by various artist there was also live screening, digital premiere, and digital screenings.
The event took place at the city view drive-in at 20 Polson Street. Thousands of fans/supporters were present at the event to show love to their favorite artist. The event was legally open to 19+ only and IDs had to be present upon entry. The gates opened at 3PM giving enough time for IDs to be checked and the event officially started at 4PM.
Manifesto is a community Project that is a non-profit grassroots organization working to unite, strengthen and celebrate Toronto’s diverse music, musicians, and arts community. They help to find innovative ways of working towards common goals. Manifesto has been growing into the largest and most unique festival of its kind over the years. This critically acclaimed Festival of the Community & Culture brings together hundreds of fans, artists and performers to showcase the city’s talented arts community and its strong standing foundations by building a collective sense of pride, hope and possibility.
The Line Up
The event was headlined by the amazing juno winner Savannah Ré and Toronto-based rapper/singer/producer Notifi. A late addition to the headlines was JID. JID is a East Atlanta MC who is signed to J.Cole’s “Dreamville” record label; other than being signed to a known rappers label he has been making a lot of head-waves doing features with pop stars Doja Cat and Dua Lipa.
The concert was preceded by a two-day conference on September 9th and 10th which included a talk by Miami-based production/song-writing duo Cool & Dre, who’ve worked alongside with Lil Wayne, Juvenile, Fat Joe, Beyoncé, Kendrick Lamar, Queen Latifah and so many other big names in American hip-hop and R&B music industry.
The summit also had sessions by dub poet and performer d’bi young anitafrika, 2oolman from electronic duo the Halluci Nation, filmmaker, and human rights activist Donisha Prendergast and American hip-hop historian and photographer Ernie Paniccioli. This conference was very informative and insightful. They spoke about working with artist, how things are run in the music industry, what to expect and even spoke about upcoming artist who are currently making a name for themselves.
The event was successful, and a lot of fans shared how much fun they had over multiple social media platforms. A lot of people believe that it was a great event since the pandemic happened and a lot of other events had been cancelled in the city; it was good to be outside to support Toronto’s very own. Everyone is looking forward to next year’s Manifesto Festival and hoping that the turnout will be even bigger and better.
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