United States
LittleRichh – MENACE
LittleRichh Hits Us with “MENACE”
The New York drill scene continues to grow stronger with the release of LittleRichh’s new single “MENACE”. Ominous organs and classic drill high hat chops are hit on all sides by LittleRichh’s fire bars. The music video release for this track being a great addition for the artist, this is one you should definitely listen to.
LittleRichh has been releasing music for about two years now, with his early work being collaborations with Ciggy Black on SoundCloud. It did not take long before he began to release his own material, with non-stop drops coming from the artist every couple months for the last few years. Hitters on streaming services include “Tourin”, an incredible drill track coming through with 800,000 streams on Spotify. His track “Power” as well is popping off. Featuring the classic sample from the Kanye song of the same name,it has currently broken 100,000 streams.
“MENACE” comes as another track that just goes dummy hard. With the year closing out, LittleRichh still found time to drop two other singles after it : “Nova” and “Diamonds”. The visual element that now comes with “MENACE” takes the song up another level, putting this one among the best in his discography.
Going Bizarre
Production by FCKBWOY lends this track its unique vibe, built around a gothic organ line that alternates between two variations of the melody. The style LittleRichh brings on this track is a very cool take on drill, his delivery coming in completely calm and almost quiet against the snappy high hats. His energy rides the beat perfectly, from the cool beginnings he elevates it ever so slightly when the kick comes in. By the time the melody switches, he completely pops off with his best bars and flow. A perfect marriage between the artist and the beat, creating a serious banger.
Caine Frame applies his talents to the direction and shooting of this music video. The concept is simple but effective, matching the quiet intensity of the song. LittleRichh is seated in the studio, throwing his bars at the camera with his subtle confidence. The camera pans along the consol, with the frame flashing on every thud of the kick. Each scene morphs and melts into each other with a swimming and drunken quality, when combined with the music it can leave you dizzy. The energy of this one is unreal, an awesome addition to the track.
LittleRichh’s Instagram is filled with shots from his latest music videos and news on his releases. An absolute upstart in the New York drill scene, peep this artist now and see exactly what he’s got going on. “MENACE” is out now on all platforms.
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